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Welcome to the showcase of my professional journey.

 

Listed below, you'll discover the milestones, accomplishments, and learnings that have shaped my career thus far.

 

I've had the privilege of working across various roles, industries, and projects, each enriching my skillset and broadening my perspective.

RESUME

Project Manager

Industry Dominant Digital Asset Exchange (SUBJECT TO A NON-DISCLOSURE AGREEMENT)

Remote

  • Led executive development initiatives, contributing to the overall product strategy, product roadmap, and business plan efficiency while fostering a customer-centric approach.

  • Enhanced customer service experience, achieving a ~16% improvement in customer satisfaction scores by actively prioritizing product backlog, pre-planning, prioritization, and user story mapping sessions, ensuring seamless integration and scalability of shared systems, products, and tools.

  • Leveraged marketing prowess to drive growth in market share by analyzing the evolution of the current market, forecasting future trends, and devising new and innovative products and services for institutions and consumers.

  • Showcased copywriting skills, generating a ~20% increase in content engagement by creating compelling product documentation, including specifications, wireframes, sitemaps, and process flows, effectively communicating complex ideas to diverse audiences.

  • Championed the power of analytics and experimentation, resulting in an increase in data-driven decision-making, optimizing marketing campaigns and customer outreach strategies.

  • Managed engagement with clients, internal and external parties, maintaining a 85% client retention rate and fostering strong relationships and open lines of communication.

  • Developed the business case, roadmap, and conducted a functionality exploration of a product with the potential to disrupt a $10 billion financial services market, contributing to a projected 18% increase in company revenue.

  • Collaborated with colleagues in supplementary departments, achieving a substantial increase in project efficiency to create and test new software applications, integrating customer service insights to enhance user experience.

  • Facilitated communication across all project phases, reducing scope creep and proactively alerting management of changes to timelines and resources, ensuring alignment with executive goals.

  • Worked on the implementation of new blockchain technologies, completed professional market research, and evaluated new product opportunities, contributing to a 12% increase in new product adoption rates for engaging traders, investors, and institutions.

  • Partnered closely with customers and key stakeholders to define and develop detailed product and business requirements, resulting in a 15% reduction in time-to-market for new products.

  • Influenced product and technology strategy and direction (roadmap), as well as product and user experience decision-making, leading to an improvement in overall product performance by integrating executive development, customer service, and marketing insights.

  • Performed User Acceptance Testing, ensuring requirements were well understood and implemented as requested, achieving a 99% success rate in meeting customer requirements and guaranteeing high-quality customer experiences.

  • Played the role of a Swiss army knife, supporting sales and marketing, business development, and fintech strategy, contributing to a profound increase in cross-functional team efficiency, showcasing versatility and adaptability in a fast-paced environment.

2022 - Present

Marketing Manager

Investitute

Chicago, IL

  • Tracked social metrics and reporting, monitoring industry trends and emerging themes. 

  • Monitored, listened, and responded to audience comments and direct messages on a continuous basis.

  • Created, curated, and published compelling content for our brand across various social media channels regularly and consistently.

  • Managed, promoted, and grew company’s social media accounts. 

  • Leveraged data to understand and identify what worked on each social media platform to improve engagement rate by 64% YoY.

  • Increased social media lead generation by 57% YoY, generating $1.4M in revenue through regular engagement with customers, influencers, and followers.

  • Developed strategies for growing our social communities and increasing engagement within those communities as they grew, including a mix of paid and unpaid tactics.

  • Created automated reporting in Google Sheets on social media KPIs (follower counts, profile views, engagement rates, lead generation & conversion) for executive leadership, improving workflow and saving department 20 hours of data compilation monthly.

  • Designed and executed a strategic, multi-channel social media marketing plan that contributed to the growth of our business and built brand affinity by organically growing follower count fivefold (130K increase in followers), resulting in the company being regarded as a staple in the financial services industry.

  • Ensured that the quality, tone, messaging, and copy were all consistently represented as an elite, authoritative brand to each of its unique and respective audiences, current and potential customers.

2019 - 2021

Operations Manager

PowerCity

Calgary, AB

  • Assisted in hiring processes as well as staff performance evaluations.

  • Conducted regular reviews and mentored, supervised, and coached staff.

  • Worked intimately with operational team to ensure day to day operations are running smoothly. 

  • Managed and oversaw the supervision of the daily activities of an operational team of six and a client services team of five members to not only meet but exceed monthly targets consistently.

  • Identified and communicated areas of growth and worked individually with employees on a plan to achieve actionable KPI targets.

  • Collaborated with service team members to provide exceptional service and support throughout the entire purchasing experience.

  • Achieved 17% inventory reduction by developing and implementing optimization methodologies for accounting process.

  • Established vision and master plan for territorial supply chain end-to-end structure, sourcing and delivery.

  • Administered and compiled weekly and monthly performance data in conjunction with marketing feedback, sales campaign and statistical reports to direct strategy.

  • Organized and held regular team meetings to ensure that the entire office team is cohesively focused on same goals.

2014 - 2016

Skills and Expertise 

Product Strategy 

  • In-depth research and understanding of market trends and dynamics.

  • Identification of target customer segments and user personas.

  • Competitive landscape assessment and benchmarking.

  • Evaluation of emerging technologies and potential disruptors.

  • Analysis of opportunities and threats within the market.

Market Research and Insights 

  • Collection and analysis of primary and secondary market data.

  • Identification of customer segments, preferences, and trends.

  • Competitive analysis and assessment of marketing opportunities.

  • Utilization of qualitative and quantitative research methods.

  • Synthesis of actionable insights for marketing strategy development.

Operations Management and Optimization 

  • Streamlining and optimization of business processes and workflows.

  • Development and implementation of performance metrics and KPIs.

  • Resource allocation and capacity planning to maximize efficiency.

  • Continuous assessment and improvement of operational performance.

  • Implementation of process automation and digital transformation initiatives.

Digital Marketing and Analytics 

  • Management of search engine optimization (SEO) and search engine marketing (SEM) efforts.

  • Implementation of social media and email marketing campaigns.

  • Deployment of marketing automation tools and technologies.

  • Utilization of web analytics and data-driven marketing techniques.

  • Conversion rate optimization and performance marketing.

Communication and Interpersonal Skills 

  • Exceptional written and verbal communication abilities.

  • Empathetic listening and rapport-building skills.

  • Presentation skills for delivering complex information to diverse audiences.

  • Cultural awareness and adaptability when interacting with international clients.

  • Proficiency in fostering collaboration and teamwork across departments.

Strategic Leadership and Vision

  • Development and communication of a clear organizational vision.

  • Alignment of business strategies with long-term goals and objectives.

  • Fostering a culture of innovation and continuous improvement.

  • Evaluation and implementation of growth opportunities and partnerships.

  • Effective change management and adaptability in a dynamic environment.

Client Relationship Management 

  • Cultivation and maintenance of strong, long-term client relationships.

  • Proactive identification and understanding of client needs and expectations.

  • Regular communication and timely follow-ups with clients.

  • Conflict resolution and problem-solving for client concerns.

  • Monitoring and evaluation of client satisfaction metrics.

Content Marketing and Storytelling

  • Creation of compelling and engaging content across various formats.

  • Development of a cohesive content strategy and editorial calendar.

  • Leveraging storytelling to connect with target audiences emotionally.

  • Measurement of content performance and optimization of content marketing efforts.

  • Collaboration with thought leaders and influencers for content amplification.

Strategic Planning and Analysis 

  • Development and execution of client engagement strategies.

  • Analysis of market trends and identification of growth opportunities.

  • Monitoring and reporting on key performance indicators (KPIs)

  • Collaboration with internal teams to develop new products and services.

  • Periodic review and adjustment of strategies to align with client and company objectives.

Stakeholder Communication and Engagement  

  • Effective communication with shareholders, board members, and other stakeholders.

  • Representation of the organization at public events and industry conferences.

  • Management of public relations and media strategy.

  • Cultivation of strategic partnerships and alliances.

  • Skilled negotiation and diplomacy in high-stakes situations.

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